Social media influencers specializing in handmade crafting and inspiration have, not surprisingly, had a growing presence in the licensing business. They mostly maintain a tight focus on crafting supplies, although some have extended into a few adjacent categories as well. Examples include: Lauren Riihimaki, or LaurDIY. Key licensees, brokered by The Brand Liaison, include Plaid […]
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The Many Manifestations of the Maker Movement
Licensing International Expo, which took place last week in Las Vegas, highlighted once again how much the DIY/Maker Movement has permeated licensing, especially on the character and celebrity sides of things, over the past few years. Some of the properties that can be seen as expressions of this trend—each in its own way—include: Lauren Riihimaki, […]