Despite the fast-growing incidence of new initiatives focusing on the plus-size and extended-size women’s apparel and accessories markets over the past several years, there is still a need for more fashionable choices for consumers at both the higher and lower end of the size spectrum. As a result, general-market fashion retailers and brands continue to […]
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Body-Positive Products
Licensors’ interest in the “plus-size” segment of women’s fashion is evolving. Initially, the activity was focused simply on forging the first deals extending into the larger sizes of the women’s apparel range, which had long been ignored. The category then began to transition to a more inclusive point of view, where licensors were lending their […]