As more fans of pop-culture characters spend time creating sophisticated costumes to wear at conventions, fan fests, Halloween parties, or other get-togethers with like-minded friends, haircare brands have increasingly targeted cosplayers, professional and amateur, as a niche but loyal market for products such as hair paste and semi-permanent hair coloring. Licensing is increasingly coming into […]
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Immersed in Art
By Karen Raugust on October 7, 2019 in Art, Character/Entertainment, Experiential licensing, Licensing
Art exhibits can generate awareness and fan engagement for entertainment/character properties with enough content and history to support this sort of experiential initiative. A few examples from this year and last illustrate some of the elements that are common to such ventures, as well as the unique twists that are possible depending on the nature […]