A number of brand-extension licenses in the consumer appliance sector have been forged or changed hands in the last year and a half, in different parts of the world: This month, Kenmore & Brands licensed Curtis International to manufacture, distribute, and market Kenmore-branded refrigerators, small kitchen appliances, commercial appliances, and other appliance categories in North […]
Tag Archives | Kenmore
Good Buys
The home goods industry struggled in 2022 after the robust sales of the lockdown era, and most observers expect that trend to continue into 2023. But licensing has been a bright spot lately, and new licensing deals continue to be forged at a regular pace. One notable current trend—not surprising given consumers’ concerns about inflation […]
CE Brand Extension: A Note of Nostalgia
The recently concluded Consumer Electronics Show is a good time to take stock of what’s new in brand-extension licensing in the CE industry. Following are some recent deals involving electronics brands expanding into adjacent categories. Most reflect a resurgence of nostalgic, legacy, and retro brands, reimagined for modern consumers. This represents a key current trend […]