Social media influencers specializing in handmade crafting and inspiration have, not surprisingly, had a growing presence in the licensing business. They mostly maintain a tight focus on crafting supplies, although some have extended into a few adjacent categories as well. Examples include: Lauren Riihimaki, or LaurDIY. Key licensees, brokered by The Brand Liaison, include Plaid […]
Tag Archives | Karina Garcia
On Unicorn Foods and Other Social Media Trends
Over the past few years, licensors and licensees have been looking to social media, especially YouTube, Pinterest, and Instagram, for product development ideas. For example, a licensor might note that fans are creating their own room décor featuring one of its characters, and seek licensees for craft kits, wall art, or other as-yet-unexploited products that […]