The recently concluded Consumer Electronics Show is a good time to take stock of what’s new in brand-extension licensing in the CE industry. Following are some recent deals involving electronics brands expanding into adjacent categories. Most reflect a resurgence of nostalgic, legacy, and retro brands, reimagined for modern consumers. This represents a key current trend […]
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To Your Health
Several recent deals demonstrate fitness celebrities’ growing interest in associating their names with wellness (and other) products and services. In addition, the agreements illustrate the wide variety of deal types, including but not limited to traditional licensing, being utilized by celebrities both in and out of the fitness arena to expand their businesses: Licensing and […]