Art museums around the world are expanding their licensing efforts, continuing a trend that has intensified over the past several years. Licensed products and experiences can be a way to raise awareness by bringing museums’ brands and artwork into new places, generate ancillary revenue that helps keep the institution open and support its mission, and […]
Tag Archives | Jewel Branding & Licensing
Conference Conflict: Decision Time for Artists and Agents
Next year’s earlier dates for Licensing Expo—May 23-25, compared to mid-June in previous years—creates a conundrum for artists and art agents that exhibit at both Licensing Expo and Surtex. The two shows will overlap in 2017, with Surtex taking place from May 21-23, its traditional timeframe. In the past, a large number of artists and […]