Several celebrity chefs have recently forged agreements with retailers to extend their names into home goods. Some are entering the category for the first time. Others are expanding existing deals focused on cookware and dinnerware by adding lifestyle categories such as bedding and furniture that take them well beyond the kitchen: Chef and TikTok influencer […]
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A Focus on Hearth and Home
Licensing has its cyclical ups and downs in every category, and it has been on a definite upswing over the past few years in the home goods sector. Recently, three high-profile celebrities have added their names to the list, each with extensive home goods programs or plans, with a focus on the kitchen. None has […]