Two months ago, in July, we wrote about a group of influencers who had been called out for racist comments or actions. Bad behavior on the part of influencers has continued and even intensified since then, as a number of social media celebrities around the world have been arrested or investigated by the authorities in […]
Tag Archives | Jake Paul
Licensing Is No Joke
Many of the top-ranking influencers on YouTube, Instagram, and other platforms, as ranked by sheer numbers of followers, specialize in comedic sketches, observations about their daily lives, pranks, and similar content. A few of the social media stars of this sort have fairly broad licensing programs. Jake Paul, represented by Brand Central since 2017, is […]
Toy Testers, Mommy Bloggers, and More
The impact of social media influencers in the toy industry—from toy testers and mommy bloggers to comedians, singers, and pranksters—was evident at this year’s New York Toy Fair. Ryan of Ryan ToysReview, which has accumulated 19.5 billion video views and 12 million subscribers, has a new deal with Bonkers Toys for a line of branded […]