Back in the day, celebrity licensing focused more on celebrity estates, or “dead celebrities,” than on currently active celebrities, as is the case today. Working with estates was viewed as a way for licensees to capitalize on a famous person’s fame and following, while eliminating the risks of unpredictable behavior. Celebrity estates still have a […]
Tag Archives | IMG Licensing
True Romantasy
Romance books — and particularly “romantasy” titles, which bring together elements of romance and fantasy — have been rising in popularity since 2021 and currently represent one of the fastest-growing sectors of the publishing industry. U.S. unit sales for romance overall in the first half of 2025 were up 24% compared to the same period in […]