The food and beverage sector remains one of the most active categories in the licensing landscape, with no let-up in sight, and the beverage half of the equation has been particularly busy in 2022. While licensing and collaborations involving beverages are not new by any means, there is more white space for licensors to make […]
Tag Archives | Hostess
Taking Cereal in a New Direction
Since about 2018, cereal companies have been frequently forging inbound licensing deals or other forms of partnership with marketers of sweet snacks, from candy to cookies to ice cream. The result has been a proliferation of breakfast foods such as Nestlé Drumstick cereal from General Mills, Peeps cereal from Kellogg’s, and Hostess Twinkies cereal from […]
Sugar Rush
About a year ago, we wrote about sweet snacks making their way into the cereal category. That trend has intensified since then, with a long list of candy, ice cream, and cookie brands being licensed for breakfast cereals: General Mills debuted Nestlé Drumstick and Honey Maid S’More cereals, as well as Hershey’s Cookies ‘n’ Crème […]
A Second Helping of Food-to-Food Licensing
When we last looked into the food-to-food licensing arena about three months ago, we outlined the large number of new deals involving food and restaurant brands that had come to fruition in the grocery industry in the previous year and a half. And we noted that, despite the crowded landscape, licensing still represents a tiny […]