Despite continued challenges in the meal kit industry, including the difficulty of retaining customers, high (and rising) operational and marketing costs, a demand curve that tends to be seasonal rather than steady, and more, the category has remained a viable one for many licensors. These include celebrities, especially chefs, and owners of family-friendly entertainment properties, […]
Tag Archives | Home Chef
Meal Kits: Reprieve or Turnaround?
Meal kits represent one consumer product segment that has benefitted from the stay-at-home orders in place during the last two months in the U.S. (and longer in some other regions) to stop the spread of COVID-19. Research has shown that this sector appeals to consumers, especially younger adults, at least in theory. Prior to the […]
A Tumultuous Month for Meal Kits
A lot has happened in the constantly changing meal kit space in the last month or so, with some developments positive and some challenging. Taken together, these recent news items provide a snapshot of the current status of the meal kit business. This remains a category of interest to many licensors, especially in the celebrity, […]
Grocers Have a Taste for Meal Kits
The meal kit business has experienced some potentially profound changes of late, with grocery store operators increasing their presence in the segment. They are entering in a number of ways: Purchasing existing meal kit companies. Kroger acquired Home Chef for $200 million (plus $500 million more if the program meets online and in-store sales goals) […]