The meal kit business has experienced some potentially profound changes of late, with grocery store operators increasing their presence in the segment. They are entering in a number of ways: Purchasing existing meal kit companies. Kroger acquired Home Chef for $200 million (plus $500 million more if the program meets online and in-store sales goals) […]
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Meal Kit Moves
The meal kit industry has undergone a number of significant changes in the past two months. Although it’s still early days, these developments may signal trouble ahead for the start-ups that have dominated this sector, as big players increasingly enter the market, raising the level of competition. Meanwhile, the first IPO of a meal kit […]
Meal Deals
The link between licensed properties and meal delivery services continues to strengthen. Three announcements in the last few months illustrate the trend: As part of a deal between the NFL Players Association and Chef’d, athletes Kyle Rudolph and Chad Greenway provided recipes for a Super Bowl-themed “Big Game Party in a Box,” consisting of an […]