Specialty teas and gift sets centered around tea do not represent a new category for licensing, but the number of deals (mostly for limited editions) and the variety of properties involved have both been growing recently. Here is some of what four leading licensed tea purveyors have been up to when it comes to collaborations: […]
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New Territory for Chef-Based Licensing
Recent deals for frozen and packaged foods have centered on chefs who hail from Africa, or have African roots, and are known for the African influences in their cooking and/or for promoting African flavors and recipes. Chefs of West African heritage have been particularly active. Such celebrity chefs, recognized from their TV appearances, cookbooks, and/or […]