It has become the norm over the past decade for musicians to put forth merchandise collections tied to specific albums, tours, and songs, not just for concert tour merchandising at the venue but for sale through retail channels as well. These ventures have proliferated over the years and can take a number of forms, many […]
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Working Out
Licensors of gyms and fitness brands represent an energetic sector for licensing, launching functional apparel, exercise equipment, fitness trackers, and other product lines closely related to their core mission. Recent activity includes: New licensing programs. Last year, Hard Candy Fitness, a chain of boutique gyms founded by Madonna and named after one of her albums, […]