The home goods industry struggled in 2022 after the robust sales of the lockdown era, and most observers expect that trend to continue into 2023. But licensing has been a bright spot lately, and new licensing deals continue to be forged at a regular pace. One notable current trend—not surprising given consumers’ concerns about inflation […]
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CE Brand Extension: A Note of Nostalgia
The recently concluded Consumer Electronics Show is a good time to take stock of what’s new in brand-extension licensing in the CE industry. Following are some recent deals involving electronics brands expanding into adjacent categories. Most reflect a resurgence of nostalgic, legacy, and retro brands, reimagined for modern consumers. This represents a key current trend […]