The craft beer industry continues its upward trajectory, with sales expected to increase 22% in 2015 alone, according to just-released research from Mintel. This follows significant growth from 2009 to 2014, when the craft sector’s share of total beer volume rose 83% (to 8.5%). Beer sales overall declined 2% over the same period. The explosion […]
Tag Archives | Fulton Brewery
Unconventional, Yet Compatible
A number of unusual corporate licensing tie-ins have emerged within the last year. Each makes sense conceptually, although some definitely skew more toward the novelty end of the spectrum than toward the long-term, branded end. In one of the most recent examples, announced this month, General Mills and Fulton Brewery partnered for HefeWheaties, a limited-edition […]