One of the pet-industry trends highlighted at last week’s virtual Global Pet Expo (see our newly posted coverage here) is consumers’ desire to treat their pets like family, purchasing them human-grade food, enrolling them in grooming and wellness services, buying them Christmas and birthday gifts, and the like. This tendency extends to clothing, pet beds, […]
Tag Archives | Fetch…for Pets
Pet-to-Pet Brand Extension
A seldom-noticed and relatively small, but increasingly active, segment of the pet products market consists of pet-related brands extending into adjacent categories. Examples come from all corners of the industry: Food. The Dog for Dog premium pet food brand licensed G-Mason earlier this year for crate mats, training pads, and other products, as well as […]