The collegiate licensing business is about to undergo some profound changes, thanks to two recently announced deals involving major players in the collegiate market. Last week, Fanatics said it had purchased the collegiate licensing operations of Fermata Partners, an agency founded in 2012 and owned by CAA since 2015. Fermata execs Derek Eiler and Chris […]
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Forever Young
Earlier this year, Pop Warner Little Scholars named Ignite 2X as its agent for Pop Warner sports, fan, and lifestyle products in all categories. The organization, which focuses on youth football and cheer/dance and offers various scholastic programs, plans products ranging from apparel, school supplies, toys, and collectibles, to home accents and electronic games. The […]
Gaining a Foothold
After many years of anticipation, soccer finally seems to be reaching a tipping point at U.S. retail. As a result, a number of leading global football clubs have retained U.S. licensing agents within the past year to assist them in expanding their presence in North America. Most are working with one of three agents that […]