As consumers in the northern hemisphere anticipate the approach of autumn, peak season for hayrides, apple orchards, pumpkin patches, and other agri-entertainment, it seems like a good time to take a look at a somewhat under-the-radar but not uncommon form of experiential initiative—namely, the corn maze. For consumers, seeing their favorite characters or other IP […]
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Just Hanging Out
The hobby of hammocking (also known as ’mocking) has flourished over the past two years, especially among millennials. Teen and young adult men and women regularly hang their portable hammocks not just in their back yards, but also in parks and other open spaces, and even in some offices. Clubs have formed in metro areas […]