Interest in the pet food category has been on the rise over the past year, with a number of properties entering this space. For example: • Roobarb & Custard, a British animated TV series represented by Those Licensing People, paired with Two Near The Bone for a direct-to-consumer line of pet foods under the When […]
Tag Archives | Dog for Dog
Pet-to-Pet Brand Extension
A seldom-noticed and relatively small, but increasingly active, segment of the pet products market consists of pet-related brands extending into adjacent categories. Examples come from all corners of the industry: Food. The Dog for Dog premium pet food brand licensed G-Mason earlier this year for crate mats, training pads, and other products, as well as […]