A current trend in the color cosmetics industry—which has represented a growing category for licensing in general over the past few years—is to create a bold and graphic look using bright colors, metallics, and well-defined shapes on lips, eyelids, and brows. To promote this style to consumers, cosmetics companies are turning to celebrity endorsers, including […]
Tag Archives | CoverGirl
Of Makeup and Men
Makeup brand CoverGirl announced earlier this month that James Charles would become its first-ever male endorser. That news put a spotlight on a previously little-known segment of Internet celebrity: male social media stars who have gained followings for transforming their looks through the application of color cosmetics, often in dramatic fashion. Marketers are starting to […]