Cute food-themed designs and characters are currently in fashion within the licensed products landscape, thanks to a number of driving forces: Collectible toys. Moose Toys’ Shopkins and MGA’s Num Noms have been showing strength in both in their core playthings and in their licensed brand extensions. Kid Robot’s plush-based Yummy World is another example. Emojis. […]
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Through the Looking Glass
Lewis Carroll’s Alice in Wonderland celebrates its 150th anniversary this year, and a number of British marketers are capitalizing on the event. About 10 of The British Library’s 35 licensees are creating Alice product under British Library branding; the institution has the original book in its holdings. The most successful licensee to date is Moleskin, […]