Tag Archives | Cinnamon Toast Crunch

Sticking with Cinnamon

Cinnamon is a flavor profile that is always top of mind, but it just seems to be getting stronger and stronger as the focus of flavor-based food-to-food collaborations. The spice is perennially popular with a wide swath of consumers, it is very versatile, it is relevant both during holidays and for everyday use, and it […]

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Tempting Treats

Cereal marketers’ increasing tendency to extend their brands into other food categories was noted here more than two years ago, but the trend has continued to intensify since then. Sales of these licensors’ core cereal product spiked during the early pandemic, but have since leveled off, due to a number of factors. They range from […]

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