Last week, Ivanka Trump announced that she would shut down her signature lifestyle brand, stating as the reason her full-time focus, for the foreseeable future, on her political and advocacy work in Washington D.C. Many analysts noted another likely factor, however, namely that sales of her branded goods had plummeted over the past two years […]
Tag Archives | celebrity
Lending Star Power To Playthings
Celebrity licensing, which has become so prevalent in apparel, accessories, home décor, beauty, and other categories, has not touched the toy industry much to date, aside from the occasional endorsement deal or signature doll line. But the landscape is starting to change. More celebrities are not only lending their names to toy lines, but becoming […]