Licensed products have been slowly growing as a presence in the men’s shaving and grooming industry over the past four to five years, although they still represent a small slice of the business. Examples are diverse, ranging from entertainment/character properties (such as Popeye and Turner Classic Movies, both with Razor MD) to celebrities (Carmelo Anthony […]
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Unconventional, Yet Compatible
A number of unusual corporate licensing tie-ins have emerged within the last year. Each makes sense conceptually, although some definitely skew more toward the novelty end of the spectrum than toward the long-term, branded end. In one of the most recent examples, announced this month, General Mills and Fulton Brewery partnered for HefeWheaties, a limited-edition […]