The licensing program for The Barbie Movie, set for a July 21, 2023, release, has more than 100 merchandise licensees on board, alongside a bounty of promotional partnerships, and it comes with high expectations for success. It is reminiscent of movie licensing programs of yore, which routinely had long licensee lists, although those would have […]
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Horror Show
Horror films—which represent a perennial-favorite genre—have been doing particularly well at the box office in recent years, with the theatrical success of M3GAN being one of the most recent examples. Streaming of horror movies took off during the pandemic, adding fans not just for new releases and well-known franchise movies but also years-ago classics and […]