Several niche spectator sports are starting to emerge as commercially viable and increasingly mainstream, and a few have attracted licensing deals. The pastimes, and their associated products, tend to appeal largely to millennials, with their fan bases often, but not always, skewing male. Some are global athletic competitions, supported by sponsors, TV coverage, and other […]
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Giving Trick Shots a Try
An emerging sector of social media-based licensing consists of celebrities—mainly guys—whose popularity is tied to their sports-themed YouTube videos highlighting successful trick shots. Hasbro has introduced a line of Nerf backyard sports gear tied to Dude Perfect, a group of five best friends who make extreme-sports trick-shot videos and often use Nerf products. The Nerf […]