In a presentation at the annual Dairy Innovation Strategies conference in April, Patrik Hansson, executive vice president and chief marketing officer of Arla Foods, a Danish dairy cooperative, called for the industry to refocus on bringing in new consumers and addressing the unhealthy eating habits of the global population. One of directions he recommended to […]
Tag Archives | Blue Diamond
Snacking While Streaming
Food and beverage-related brands have represented one of the key sectors involved in e-sports promotions over the past year and a half, partnering with e-sports teams and organizations for live events, streamed content, and sometimes merchandise sales or giveaways. Some examples: E-sports organization FaZe Clan paired with General Mills’ Totino’s brand to create special flavors […]