This year has brought a mini-trend in the licensed publishing industry: actors writing books or comic books that take place in the universe in which they played a role, and more often than not feature the character they portrayed. These books enhance fan engagement, adding layers of interest and authenticity to the reading experience. Three […]
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Books and Bonus Content
Book and comic book publishers have long sought some sort of added value to differentiate their licensed titles from their competitors’, give retailers something exclusive, and entice consumers. These perks historically have been likely to take forms such as premiums (e.g., crayons or collectible toys) affixed to the cover; design elements (foil or sparkles, a […]