One of the pet-industry trends highlighted at last week’s virtual Global Pet Expo (see our newly posted coverage here) is consumers’ desire to treat their pets like family, purchasing them human-grade food, enrolling them in grooming and wellness services, buying them Christmas and birthday gifts, and the like. This tendency extends to clothing, pet beds, […]
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Looking Beyond Face Coverings
Properties of all types have gotten into the face covering game in a big way since just after the start of the pandemic, with cloth masks, gaiters, balaclavas, and other protective facewear quickly becoming a standard category for licensing. Meanwhile, the pandemic has also given rise to other new opportunities related to avoiding the COVID-19 […]
Pandemic Products with Partnership Potential
The COVID-19 crisis, for all the disruption and challenges it has brought to the licensing business, has also given rise to some wholly new opportunities. Face coverings are a notable example, of course, with the category going from zero to ubiquitous almost instantaneously. As the pandemic has worn on, additional brand-new categories are springing up […]