It’s been more than a decade since Lovehoney paired with the book-and-film franchise Fifty Shades of Grey for a line of sexual wellness and sex-positivity products. This licensed product line is credited as the first in this sector—and one of the first product lines in the sector in general—to achieve mainstream success and awareness. Since […]
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For China’s Eyes Only
For some time, licensors ranging from luxury and sportswear labels to owners of character and sports IP have been developing their brands in China. Many have started to see some success there. In fact, a growing number identify the territory as one of their fastest rising in terms of merchandise sales. As a result, an […]