Cross-licensing programs pairing characters and sports properties have been on the upswing globally, with more teams and leagues and more character IPs getting involved. In South Korea, such initiatives are regular features of the pro baseball season each year. Merchandise almost always depicts the characters wearing the uniforms of the respective teams. The product assortment […]
Tag Archives | Anpanman
Asian Licensors Look Abroad
Entertainment properties from the key Asian territories of Japan, China, and Korea have been strengthening their focus on international territories of late, both in other Asian countries and beyond. The classic Japanese preschool property Anpanman, a book-based TV series that is estimated to drive $1 billion or so in retail sales of licensed goods each […]