Rail stations, train lines, and railway museums are logical venues for certain experiential initiatives. Not surprisingly, a large percentage—although not all—of these ventures involve licensed entertainment properties that feature trains as characters, themes, or critical elements of their fictional universe. Four examples from 2021 and 2022 illustrate: Warner Bros. France paired with railroad company SNCF […]
Tag Archives | Amtrak
Getting Around
Last month’s Licensing Expo was a reminder of the many types of vehicle-based licensing programs, beyond the familiar world of car brands, that are up and running. Examples of those spotted at the show (and a few that were not exhibiting), include: City transportation systems. Transport for London (The London Underground), which recently retained TSBA […]