Barbecue restaurants, celebrity barbecue experts, and barbecue lifestyle brands have been particularly active in collaborations and brand extensions over the past couple of years, jointly creating new menu items, retail sauces and seasonings, and related products: This past August, Memphis barbeque restaurant Rendezvous, a favorite of Elvis Presley, paired with the singer’s estate for an […]
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And Now For Something Completely Different
Every once in a while, licensing initiatives come about that seem to be wholly new, at least within their segment of the licensing business. While it is always difficult to determine whether something is really a “first,” here are a few examples from recent months that are innovative in some way: Christian Dior Paris paired […]