Swanky Stationery

Fashion and interior designers continue to strengthen their presence in the high-end stationery category, furthering a trend that has been evident over the last couple of years. Some of the licensing agreements focus on e-stationery, while others encompass both electronic and print versions of holiday cards, invitations, and thank you notes.

Two designers adding their names to the mix in 2016 included Monique Lhuillier, known for her work in the bridal segment, and Lela Rose, a creator of luxury dresses and gowns. The former launched Monique Lhuillier Fine Paper, which includes wedding invitations and personalized stationery, through e-tailer FineStationery.com, while the latter paired with paper retailer Papyrus for a line of cards and gifts. Papyrus says the Lela Rose collection is the first in a planned series of designer collaborations.

Meanwhile, another pair of designers expanded existing stationery lines in 2016. Interior designer Genevieve Gorder added a holiday collection, under the “Soulful Luxe” name, to her e-stationery and e-card boutique at Pear Tree, first announced in August 2015. And Laura Ashley broadened its line of special occasion and everyday thank you notes, invitations, and other stationery at Paperstyle.com.

These recent examples join a roster of designer labels with stationery deals already in place. They include Kate Spade and Christian LaCroix, both of whom offered personalized holiday collections at Neiman Marcus’ e-commerce site this past Christmas; Charlotte Ronson, who designs personal note cards and thank yous with Tiny Prints; Matthew Williamson, who paired with Museums & Galleries in late 2015 for cards, journals, and gift stationery that debuted in the U.K. last spring; Henry Holland, who has had stationery under his House of Holland brand with Blueprint Collections since early 2015; and Mark Ingram Atelier, which is one of a number of creative celebrities and brands to collaborate with Dempsey & Carroll for fine stationery.

If you would like RaugustReports’ perspective on some of the top trends in the licensing business last year, check out our “Top 16 Licensing Trends of 2016” here.

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