Raising a Glass to the Season

The 2022 holiday season has given rise to a handful of collaborations pairing the flavors of eggnog and spirits. For example:

  • Jeni’s Splendid Ice Creams, a frequent collaborator with outside brands, teamed with Uncle Nearest Premium Whiskey for a non-alcoholic Boozy Eggnog ice cream flavor. The limited edition is available in Jeni’s scoop shops nationwide, as well as on the company’s website. Jeni’s has been making a Boozy Eggnog each year for a decade. This year’s flavor uses Uncle Nearest’s 1884 Small Batch Whiskey, blended by master blender Victoria Eady Butler, descendent of Nearest Green, the first known African-American master distiller, for whom the brand is named.
  • Artisanal ice cream maker Salt & Straw paired with Dwayne “The Rock” Johnson and his tequila brand, Teremana, for an ice cream called Dwanta’s Teremana Spiked Eggnog, featuring Teremana Reposado. It is one of five flavors in the company’s Holiday Series, which is sold through Salt & Straw ice cream shops in Los Angeles and Orange County and online. The flavors are available individually and in a five-pack. Some of the proceeds of Dwanta’s Teremana will go to World Central Kitchen, which provides meals to people affected by natural disasters and conflicts.
  • Kellogg’s and its Eggo brand paired with Sugarlands Distilling for Eggo Nog Appalachian Sippin’ Cream, a rum-based liqueur. The product, sold through select retailers throughout the holiday season, is positioned as perfect for busy parents’ evening “me time” during the holidays. The container looks like the mason jars used by makers of moonshine and features a waffle-patterned design.

While these collaborations are all new this year, that is not true of the original branded pairing of eggnog and spirits, namely Southern Comfort Eggnog, which has been produced by licensee H.P. Hood since 2002. The two-decade-strong product comes in two non-alcoholic flavors, Traditional and Vanilla Cinnamon, and is available nationally in quart sizes. Sazerac currently owns the Southern Comfort brand, which was part of the Brown-Forman portfolio at the time of the initial deal. Brown-Forman also had an agreement with Kemps for Southern Comfort ice cream, including an eggnog flavor, in the mid-2000s.

RaugustReports will not be publishing during the holidays. We’ll be back on Thursday, January 5, 2023, with our twice-per-week insights into trends of interest to the licensing community. In the meantime, check out our annual round-up of the key licensing trends of 2022, here.

We wish everyone a happy, healthy, and prosperous new year.

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