As is obvious to anyone who keeps up with the news, the Middle East remains a challenging territory for consumer products. Global property owners and manufacturers continue to enter the market or expand their operations there, however. In fact, there has been a burst of activity over the last six or so months. One area […]
Archive | International
Properties From Unexpected Places
Homegrown properties represent ever-stronger competition for multinational licensors in territories around the world. This is true not only in well-established markets but in countries such as China, India, and Turkey, where licensing is newer. Even territories that are nowhere near the center of global licensing executives’ radar are starting to produce licensed properties for both […]