Auto racing has been a notable inspiration in the fashion industry for the last two and a half years, with experts crediting the launch of Ferrari’s first full fashion collection in June 2021 with jumpstarting the current popularity of the look. The trend has also been driven by the fact that sports influences in general, […]
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The Changing Landscape of Smartwatch Licensing
Licensing in the smartwatch and wearables sector is starting to evolve. In this segment’s early days, licensors typically have forged focused deals with consumer electronics or watch companies that specifically authorize the development and production of a line of smartwatches and/or other wearables. This tactic continues today. But announcements from this year’s Baselworld, a trade […]