Licensors are always looking to innovate by capitalizing on opportunities to pair a property with a rising consumer trend. That process can be more involved in the food industry than in other categories. But a handful of current food and beverage trends—some of which have been around for a while—are starting to spur the development […]
Tag Archives | Seattle Seahawks
What’s in a Phrase?
Sports licensors, like intellectual property owners of all types, are looking for ways to expand their portfolio of licensable assets. As part of that trend, three sports clubs have filed trademark applications in the last six months or so for words or phrases that are closely associated with their teams: Liverpool Football Club in the […]