Several of the pioneers of pop-culture fitness oversee licensing programs, joining today’s fitness trainers, such as Tracy Anderson, Tony Horton, and Jen Widerstrom, in inspiring lines of health and wellness-related goods. Three examples: Charles Atlas. This month, Pacific Swell Brands announced that it would be representing the Charles Atlas brand for licensing into core fitness […]
Tag Archives | Richard Simmons
Feeling Fit
The world of licensed products tied to fitness experts is set to expand, with a number of these celebrities recently retaining licensing agents. Just in the last month, for example: Joe Wicks, creator of The Shift, Shape, and Sustain Plan, signed Global Merchandising Services to extend his name and The Body Coach brand into sporting […]