New flavor trends that come into favor in restaurants and homes typically spur marketers to consider collaborations that bring brands associated with those flavors into new categories. Examples in recent years range from cereal and cinnamon to pickles, all of which have made their way into a variety of pairings, both logical and unexpected. Some […]
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Tempting Treats
Cereal marketers’ increasing tendency to extend their brands into other food categories was noted here more than two years ago, but the trend has continued to intensify since then. Sales of these licensors’ core cereal product spiked during the early pandemic, but have since leveled off, due to a number of factors. They range from […]