Pairings of sports entities and character/entertainment properties — for merchandise, experiences, content, and/or promotions — have traditionally featured entertainment properties with all-ages followings or properties that skew toward the teen-and-older demographic. The former include the likes of Hello Kitty and the other Sanrio characters, the Disney/Lucasfilm/Marvel family, the Minions, and the Looney Tunes, while the […]
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Comfort TV
Some very wholesome TV shows from the past have spurred merchandise programs in recent years, and their efforts continue to expand. Modern consumers likely gravitate to these brands in large part due to their nostalgic appeal, but also, at least to a degree, because they serve as an antidote to today’s digitally driven, politically charged, […]