The concept of “artist series,” consisting of in-and-out collections featuring the imagery of a variety of artists, has been with us for decades. But the strategy is certainly experiencing a surge in recent years. Apparel, accessories, and footwear are the most frequent sectors where artist series take place; however, marketers in a growing number of […]
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College Co-Brands
Over the past few years, collegiate licensing programs have upped their co-branding and cross-licensing activities, creating initiatives that combine their own marks with outside properties of various types: Local pro teams. Licensee Champion forged a deal for apparel that blends the IP of the Texas Tech University Red Raiders with that of Major League Baseball’s […]