Tag Archives | Licensing University

Crowdfunding in the Licensing Business

New research on crowdfunding and its use by the licensing community was presented for the first time as part of the Licensing University panel “Crowdfunding: A How-To for Licensors and Licensees” at Licensing International Expo in Las Vegas this week. Some highlights: Rewards-based crowdfunding, in which financial backers receive some sort of material reward for […]

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