The U.S. sports licensing landscape is expanding, incrementally, with the launch or expansion of new merchandise programs tied to professional sports leagues beyond the “big five” of the National Football League, Major League Baseball, National Basketball Association, National Hockey League, and Major League Soccer. Property owners—mostly brand-new leagues—that have recently introduced licensing and/or sponsorship initiatives […]
Tag Archives | G-III Sports
Fine Fashion for Fans
Opportunities for manufacturers to enter the sports licensing business, at least when it comes to the four major pro leagues and many of the larger collegiate licensors, have declined over the years. Although their licensee lists remain lengthy, Major League Baseball, the National Football League, the National Basketball Association, the National Hockey League, and leading […]