Pickleball participation increased 56% in 2024, according to the National Sporting Goods Association, marking the third year in a row that the sport has seen annual growth of 50% or more. While the number of new pickleball-related licensed product initiatives seems to have died down a bit compared to earlier in the sport’s short lifespan […]
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Pickleballing in Style
When we last covered pickleball, in 2019, it was just emerging as a licensing opportunity, with a number of leagues, governing bodies, collegiate teams, and sponsors signing their first licensing and endorsement deals. With pickleball continuing as the fastest-growing sport in the U.S., with average annual increases of 11.5% in participants over the past five […]
Sporting Goods Makers Relish Pickleball
Pickleball, created in the U.S. in 1965, is one of the fastest-growing participation sports in North America. Combining elements of tennis, badminton, and ping pong, it uses an oversized ping pong–like paddle and a wiffleball-like ball. A group of specialist equipment makers and ecommerce companies has emerged to supply the pickleball needs of both professionals […]