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Clean and Pristine

Corporate brand extension historically has been the primary form of licensing when it comes to household-cleaning products in spray, powder, or liquid form (e.g., laundry detergents, stain removers, window and multi-surface sprays, carpet and upholstery cleaners, and the like). Home Care Industries, for example, offers a Febreze line of formulas for deep-cleaning carpet machines, as […]

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