New research on crowdfunding and its use by the licensing community was presented for the first time as part of the Licensing University panel “Crowdfunding: A How-To for Licensors and Licensees” at Licensing International Expo in Las Vegas this week. Some highlights: Rewards-based crowdfunding, in which financial backers receive some sort of material reward for […]
Archive | Promotion
Marketers Seek Artistry in Promotion
A number of artists recently have raised their profiles by participating in promotions that support consumer products and entertainment ventures. For marketers—which have initiated most of these partnerships—bringing in an outside artist or artists is an opportunity to give fans a fresh perspective on their brand or property and generate buzz in the media. For […]