Fresh flowers comprise a relatively small category for licensing and collaboration, but one that has become a go-to opportunity for some properties, especially in the fashion and home design areas. Corporate brands represent one IP type that might not come to mind when thinking about floral arrangements, but recent deals show that several brand owners […]
Controversial Content Through A.I.
Artificial intelligence has long been used for a variety of purposes, from automating contract reviews to personalized shopping to voice assistants, and it holds promise for much more. Lately, with the advent of consumer-friendly A.I. chatbots, image-generators, and other tools, such as ChatGPT and MidJourney, A.I. is increasingly—and more controversially—being utilized to develop and produce […]
Good Buys
The home goods industry struggled in 2022 after the robust sales of the lockdown era, and most observers expect that trend to continue into 2023. But licensing has been a bright spot lately, and new licensing deals continue to be forged at a regular pace. One notable current trend—not surprising given consumers’ concerns about inflation […]
Made by Hand
A number of deals of late have involved limited editions of handcrafted products. The increasing tendency to include handmade products as a component of a licensing program is not a trend that has arisen suddenly. Rather, the strategy has gained strength steadily and rather stealthily over several years. Recent examples cut across a variety of […]
A Winning Formula
Three of the leading suppliers of pro sports uniforms and associated merchandise have recently brought to life in the real world the looks worn by fictional sports teams, both new and classic, on the on-screen pitch, rink, or court: Earlier this month, Nike and Warner Bros. introduced a collection of kits for AFC Richmond, the […]
Tiles With Style
For many years, global and local brands, particularly on the luxury end of the spectrum, have been releasing high-end mahjong sets as a means of generating sales and engagement among their customer base in greater China and parts of Southeast Asia. The category has seen its profile grow over the past couple of years, especially […]
Fun with Footwear
When it comes to adult-skewing lifestyle collaborations with entertainment properties, footwear is a frequent area of focus. Recently, a very small but high-profile handful of in-world footwear initiatives have taken this phenomenon to the next level, attracting significant attention among fans and the media: Red Wing Shoes paired with Nintendo for a real-life version of […]
Grocery Store Chic
Grocery and convenience store chains are the latest group of corporate brands to get into limited-edition branded merchandise drops in a big way. The products seem to be resonating with loyal consumers and, in several cases, lending a cool factor to the brands among young adults. Recent examples include: Aldi. The value grocery retailer next […]
Cutting the Clutter
Last week, de-cluttering expert Marie Kondo, made famous in the U.S. through her Netflix show, Sparking Joy, as well as her four books, announced a collection of home organization products with 3Coins, a discount home store in Kondo’s native Japan. The first category to debut is kitchen storage, including bags for sorting perishables, expandable organizers, […]
Up a Creek Without a Padel
Pickleball has been one of the fastest-rising sports—in participation and licensing interest—in the last couple of years. But another up-and-coming racket sport, padel, is emerging in mainstream popularity and seems to have similar potential to pickleball. Padel, played with four people per team, is described as a cross between tennis and squash. It takes place […]